Blogging Your Way To Your Market’s Attention

Social media’s power lies in numbers, in networks, and in its immediacy. One of the most popular social media platforms is the blog, and having one for your business can help you in many ways. You probably have your own favorite bloggers to follow (and blogs to visit) as there are a lot of them that have risen to the top of their niches in terms of popularity and reach, in no smart part due to the trustworthiness, value and reliability built with each post, and how bloggers engaging with their followers and subscribers.

The speedy evolution injected by the internet into our communication media exploded the ways we used to talk to each other. Snail mail was superseded by email, the numbers of long-distance calls fell once Skype was stable and running, and anyone could make their own free website — remember Geocities?

Blogging is no longer a recent phenomenon — not when you think in internet time. But it addresses the same ancient longing to make a connection, only now we can use Wi-Fi to do so Whatever medium we use –social media, blogging platforms, networking apps and websites, we use it to connect, find information, share it, and motivate people to act on it for our benefit or on behalf of others.{more}

With a large segment of the online masses growing disillusioned with the way more traditional news media present news and events, many have chosen to to go to other sources for their updates. Blogs like The Huffington Post, Gawker and LifeHacker have become part of the daily routine of millions of visitors and subscribers. Because of their varied and always updated content, and their speedy updates, more and more people are coming to trust power-blogs for their source on things happening online and around the world.

Even though blogs as a new medium don´t appear to be very powerful or visible in the larger public debate, it is an encouraging sign for democracy that the top ten blogs are read by most newseditors of the mainstream press.

If blogs are taken serious by news editors, they´re very likely also read by the people behind the scenes in political organisations. Fact is, the top blogs all got their rankings in different ways and everyone´s got a fair chance to actually be heard. This inspires a lot of blog writing and feed back is mostly very gratifying even though circulation might be limited.

The masses involved in writing surely are having a pseudo sense of democracy. Perhaps the first experience of its kind in world history. Writing can make you experience an extra dimension to your normal existence and if politics is the subject a great sense of direct involvement with power is felt. Perhaps that´s why the euphoria about war reporting from the backrooms and cellars in almost impossible circumstances was seen as so tremendous on the outset. It felt very much like listening to illegal radio stations and the music sounded extra good for the few involved.

Research numbers have brought us back to reality though. The initial figures on blogging tell a much less inspiring story. Ordinary people, aside from writing enthusiastically in their pre-formated online gyros, themselves barely depend on what other people write for their news intake. Pew Research Center of the US reported that in 2003, 4 percent of ordinary Americans refer to blogs for information and opinion. Even the most popular blog on the web – garners only a fraction of the Web traffic that major media outlets attract.

But to say that blogs have no impact on the political debate would be as inaccurate as saying that sources the media quote have no impact on (the tone of) their wider stories. Even though blogging is in no way organised and everybody out there is just screaming their message in -at first- empty empty space, some voices are eventually heard and if what they are saying is noteworthy or revealing important information that otherwise would not be known, you can say a blog is impacting on the wider debate.

From a media research point of view, blogs provide priceless information about the collective response of ordinary people to breaking news and their grouping by subject matter and keywords provides great information about the structures that are beginning to emerge in cyberspace at large, something that had not been achieved and that the established media or the search engine community on its own would never be able to accomplish. Larger and more popular blogs are mainly rising in fame because they show they have an excellent sense of judgement when it comes to news gathering, analysis and insight.

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