Email marketing has been labelled as the best performing marketing strategy of the century Email1and1 . It is also the most accessible marketing medium and has easily the best ROI because of its very low unit cost. Follow these 6 steps and your business will benefit from a great email marketing strategy:
First thing a business needs to do when it gets serious about email marketing is to choose a suitable email marketing provider to manage and send the emails. There are plenty of excellent reputable email marketing services that will send the email campaigns, remove bouncing emails that don’t get sent because of invalid addresses and even build up reports of the email campaigns.
Next thing to do is to start growing the email list. First you have to build an opt-in form that collects the emails of customers and prospects. Email marketing providers usually have easy to use form builders where you just add your own details and messages and the service builds the code for you to embed to your website.
b) Add the opt-in form on every single page on your website preferably on top of the page. Business Facebook Page is another important place for the form. Add the form also into business leaflets and ads – prospects can then bring the form to the store and collect their reward. You have to manually add these email addresses to the email list. Have the form on the counter of your business as well.
When you design your email campaign it is good to do in a form of a newsletter. People tend to stay subscribers to a newsletter longer than to random emails. Email marketing providers help you with this as well. Most of them have newsletter templates that you can adjust to suit your business.