A blog is considered as a free flowing text piece. It gives the writer freedom to express his/her thoughts and present it in a way as they interpret it. Today, we have different kinds of blogs – personal, professional blogs, news blogs, story blogs and miscellaneous blogs. Each one has its own unique flavor and caters to a particular audience. Personal Blogs provide an insight to one’s thoughts and lifestyles. Professional blogs are written by trained or experienced writers to cover a story. News and story blogs are relatively new media, explored by journalists to reach the news seeking audience. And miscellaneous blogs are a hybrid of the above mentioned categories.
Mainstream blogging is a non-personal blogging category. Hence professional blogs and news blogs are covered under it. News agencies are fine tuning their websites and accommodating it in a blog template. The entire focus of information sharing these days is through socializing. Most of the news blogs and story blogs are associated with bookmarking websites like – Delicious, Stumbleupon or Reddit etc. bookmarking. Bookmarking the blogs helps increasing its page rank and popularity.
Most desired aspect of mainstream blogging is that professionally written blogs drive more genuine visitors. This in turn enables more people to write comments on a blog piece. They can also share their opinion and ideas in a public domain making it more lively and interactive than personal blogs.
In order to make a mainstream blog, a hit the primary requirement would be a subject matter expert. So for a mainstream blog on “Gold”, a jeweler or a jewelry designer would be the best resources. They would have good subject knowledge like latest trends in designer jewelry, forecasting gold prices etc.. Another aspect to boost traffic on a mainstream blog is tagging the blog posts with proper keywords. After all, it’s all about having good keywords in your blogs that will route readers to your blog through search engines. Tagging also helps you to stick to your niche.
Ensure that a professional blog has an effective yet simple template so that not much skill is required by user to navigate. News blog, inclusion of a video within the blog is very popular these days. Size of embedded graphics like images and banners should not be too large like the legacy websites. Bloggers should mention their contact information, preferably an email address towards the end/start of the blog. This will help establishing some rapport with readers where they can share their feedback to you personally and express on what they would like you to write.
Socializing through Web2.0 especially blogging is the future success mantra for enterprises. If they can transform their legacy websites and create mainstream professional blogs, they will innovate. It helps in bringing both service provider and consumer on the same page. It leads to a better understanding of pain areas and resolutions could also be provided by your consumers. An integrated environment through blogging and forums will draw people closer and fast resolution of the concerns.